6 products in production/LDN --:--:--

About

About Meritt Dev — a founder-led software development studio in London Two founders. Seven years. Zero hand-offs.

Meritt started in 2019 as two engineers building software for businesses that needed it to work on a Monday morning. We incorporated MERITT DEV LIMITED in London in 2025 (company no. 16581026) — but the team, the habits and the delivery record came first.

Operating Since20197+ years of software delivery
Founder-Led2founders, zero account managers between builders and customers
Products In Production6built, launched, and operated by us
Platforms Delivered6client platforms across industries, several still maintained

Running in production

  • Infrastructure we maintain ourselves.
  • Deployments we ship ourselves.
  • Integrations we monitor ourselves.
  • Support tickets we answer ourselves.
  • Products we operate ourselves.

History

The team predates the company.

$ git log --graph --since=2019 --oneline

  1. df8967emerge(HEAD → main)2026Multiple products and platforms actively maintained in production.
  2. 4a34195feat(billbridge)2026BillBridge launched — invoicing, payments and reconciliation.
  3. df3d3a4feat(leadcall)2025LeadCall development begins.
  4. 695fb08chore(tag: uk-ltd)2025Meritt Dev Limited incorporated in London.
  5. 9de4035feat2020—24Muallemy, The Concept Official and Aurel Gold shipped — education, e-commerce, luxury.
  6. 9679f5ainit(root)2019Meritt begins delivering software products and business platforms.

Who you talk to

No account managers. Ever.

Co-Founder & Software Engineer

Mohammad Hammoud

Software engineer and product builder focused on SaaS, backend systems, integrations, infrastructure, and platform architecture.

Co-Founder & Software Engineer

Mustafa El Halabi

Software engineer focused on product development, operations, delivery, and long-term product ownership.

  1. 01

    Direct access to founders

    The people on the call are the people making technical decisions and writing the code.

  2. 02

    Senior engineers only

    No junior bench learning on your project. Everything we ship is built by people who've run software in production.

  3. 03

    Long-term ownership

    We maintain systems we built years ago. Launch is the start of the relationship, not the end of the project.

  4. 04

    Products built by operators

    We run our own software businesses, so we know what every architectural decision costs after launch.

  5. 05

    Small team, fast decisions

    No layers between a question and an answer. Scope changes get resolved in a conversation, not a change-request process.

  6. 06

    Practical engineering

    Boring technology, fewer moving parts, systems a small team can run — over process-heavy consulting.