Frequently asked questions about working with Meritt Dev Straight answers.

Meritt Dev is a software development company in London. We build, operate and maintain software products and business platforms — custom software, AI solutions, SaaS products, CRM integrations, internal tools, workflow automation, system modernisation, APIs and platform engineering. We have been delivering software since 2019.

Yes. We build AI into products and operations — LLM features inside your software, AI agents and assistants, document and data extraction, and AI-powered workflow automation — connected to the systems you already run, such as your CRM, database and internal tools. We ship them the way we ship everything else: with evaluation, guardrails, cost controls and monitoring, and we keep operating them after launch.

Yes — that is the core of how we work. We handle deployments, monitoring, infrastructure, support tickets and ongoing feature development after launch. We run our own SaaS products in production, and clients who launched with us years ago still work with us.

The two founders, Mohammad Hammoud and Mustafa El Halabi. There are no account managers between you and the people making technical decisions and writing the code, and no junior bench learning on your project.

Zoho CRM, HubSpot, Salesforce and Pipedrive, plus custom APIs. We build CRM integrations with rate limiting, retries, deduplication, audit logs and monitoring — the same infrastructure we run in production for LeadCall, our call tracking and CRM automation product.

Yes. We modernise legacy systems incrementally — API layers, screen-by-screen UI rebuilds, staged rewrites and documentation that removes key-person risk — so the business keeps running while the system improves.

Healthcare, education, e-commerce and luxury retail, real estate, logistics and financial services. Examples include Muallemy (education), Maison Safqa and The Concept Official (e-commerce), Aurel Gold (luxury retail) and BillBridge (billing and financial operations).

MERITT DEV LIMITED is registered in England and Wales with its office in Covent Garden, London. We work with clients in the UK and internationally.

Book a call at calendar.meritt.dev, or email [email protected]. You will speak directly with one of the founders about what you need, then we propose an approach, scope and next steps.